Comprehensive digital design work for FOX Sports encompassing various website updates tailored to major sporting events and marketing campaigns. This multi-year project involved creating cohesive visual strategies that captured the excitement and energy of live sports while maintaining Fox Sports' brand identity across all digital platforms and marketing materials.
Developed comprehensive style guides and sales templates specifically designed for Fox Sports' digital ecosystem. These templates ensured brand consistency across all sports events, from NFL and MLB to soccer and NASCAR. The design system included typography guidelines, color palettes, layout structures, and interactive elements that could be rapidly deployed during live sporting events and promotional campaigns.
Executed extensive banner and poster campaigns using industry-leading tools including Adobe Flash, Illustrator, Photoshop, and Swift 3D. Created dynamic advertising materials that adapted to various sports events and seasonal campaigns. The work included animated web banners, print advertisements, digital posters, and interactive promotional content that enhanced Fox Sports' marketing reach and audience engagement across multiple channels.
This four-year collaboration with Fox Sports established design standards that influenced sports broadcasting and digital marketing throughout the industry. The comprehensive visual identity system successfully supported major sporting events including World Cup, Super Bowl, and MLB World Series coverage, contributing to Fox Sports' position as a leading sports media brand. The templates and style guides created during this period continued to serve as the foundation for Fox Sports' digital presence for years beyond the initial project scope.
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