E-commerce
National Geographic
- Client:National Geographic Store
- Date:2016 - 2018
- Creator:Sunyoung Noh
Oversaw creative design and execution for the National Geographic Store website to drive revenue and conversion. Collaborated with e-commerce, merchandising, marketing, third-party partners, and key stakeholders to gather design requirements. Worked with NG Brand Marketing group to ensure style and design solutions aligned with brand guidelines.
E-commerce Design Leadership
Led comprehensive website redesign initiatives focused on improving user experience and increasing conversion rates. Developed responsive design solutions that maintained National Geographic's prestigious brand identity while optimizing for modern e-commerce functionality and mobile shopping experiences.
Cross-Functional Collaboration
Coordinated with multiple departments including e-commerce operations, merchandising teams, marketing campaigns, and external vendor partners to ensure cohesive design implementation. Facilitated stakeholder meetings and design reviews to align project goals with business objectives and technical requirements.
Brand Alignment & Guidelines
Maintained strict adherence to National Geographic's brand standards while innovating design solutions for digital commerce. Collaborated closely with the NG Brand Marketing group to ensure all visual elements, typography, and user interface components reflected the organization's commitment to exploration, education, and environmental conservation.
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